Is MonsterInsights Worth It? A MonsterInsights Review

Is MonsterInsights Worth It? (An Extensive Review for 2022)

You may have heard that MonsterInsights is the best Google Analytics plugin for WordPress. It’s highly rated with reviews across the web and is used on millions of sites, including big name brands like Microsoft, Bloomberg, FedEx, Zillow, and more.

While there’s a free version, you’ll need to purchase MonsterInsights Pro to unlock all its advanced features like eCommerce reports, conversion tracking, and priority support.

So you might be wondering: is MonsterInsights worth it for you?

In this article, we’ll explain the real benefits that MonsterInsights provides, so you can decide for yourself. Plus, we’ll show you some MonsterInsights reviews from real users.

MonsterInsights is the best WordPress Analytics plugin. Get it for free!

Table of Contents

  1. Video
  2. MonsterInsights vs. Google Analytics: What’s the Difference?
  3. Benefits of Using MonsterInsights on Your Site
  4. Make Informed Decisions with MonsterInsights Reports
  5. MonsterInsights vs. Other WordPress Analytics Plugins
  6. MonsterInsights Reviews
  7. Final Words: Is MonsterInsights Worth It?


Besides our video tutorial, you can also go through our written guide on why MonsterInsights is worth it.

MonsterInsights vs. Google Analytics: What’s the Difference?

You might be wondering, why spend money on MonsterInsights when you can just copy and paste the Google Analytics tracking code yourself?

This is the biggest misconception people have about MonsterInsights. It offers so much more than just the default tracking code.

Did you know that by default, Google Analytics does NOT track:

  • WordPress categories, tags, or authors
  • The keywords that send you the most traffic
  • How many clicks each affiliate link gets
  • Your eCommerce conversion rate
  • What files people are downloading from your site
  • …and more

To track those, you’d need to modify your tracking code and configure each one separately in your Google Analytics account. That’s a lot of work, especially if you have multiple sites. Not to mention that making a mistake in the code could mess up your analytics, or even bring your whole site down.

Besides that, if you add Google Analytics tracking yourself, you’ll need to know how to run reports in Google Analytics to get all the data you need. This can be time-consuming and confusing if you’re not an analytics expert.

So, if you want to focus on growing your business instead of learning code and advanced analytics, MonsterInsights is a great solution.

It makes it extremely easy to connect our websites to our Google Analytics accounts. Plus, the dashboard reports are very user-friendly and gives you easy-to-understand reports right in your WordPress admin area. Plus, MonsterInsights connects with Google Analytics 4 (GA4), the newest version of Google Analytics.

Let’s take a closer look at some of the benefits that MonsterInsights offers.

Benefits of Using MonsterInsights on Your Site

What exactly does MonsterInsights do that you can’t do by yourself? After doing a detailed MonsterInsights review, let’s take a look at some of the top benefits.

1. Easy Google Analytics Set Up

If you run a website, be it a blog, eCommerce store, or a small business site, then you know the importance of data when it comes to making decisions.

MonsterInsights makes things simple. You can properly set up Google Analytics on your WordPress site with just a few clicks, no need to touch any code. Plus, you can use our Dual Tracking feature to add both Universal Analytics and GA4 to WordPress.


Its setup wizard will guide you through all the steps, so you don’t have to worry about making any mistakes while setting up Analytics or facing inaccuracies in data reporting.

2. Understand Your Audience with Advanced Tracking

MonsterInsights is more than just a plugin for integrating Google Analytics with your website. It lets you understand your website visitors and get to know the content they like, which device they use, how do they find your site, and a lot more.

Here’s a closer look at some of the data you can track using MonsterInsights:

  • Custom Dimensions –Create custom dimensions to track the performance of authors, categories, tags, search terms, logged in users, and more
  • eCommerce Tracking – See how well your online store is performing, which are your top products, and more
  • Facebook Instant Articles – Easily track Facebook Instant Articles in Google Analytics with just a single click
  • Forms Tracking – Find out which forms convert the best on your website
  • Google Optimize – Conduct experiments and A/B test using Google Optimize
  • EU Compliance – Make your website is CCPA and GDPR compliant by automatically anonymizing the user’s personal data
  • Track File Downloads – Track downloads on your website without performing any additional set up
  • Cross-Domain Tracking – Understand user behavior across multiple websites with cross-domain tracking in Google Analytics
  • Media Tracking – See how many users are watching your videos, and how much they’re watching

3. Save Time on Finding and Viewing Reports

One of the problems many users face with Google Analytics is its complexity and high learning curve. That makes you question is Google Analytics worth it? You’d have to be an expert to navigate your way around Analytics, find the right report, and then use the stats that matter for your business.

But with MonsterInsights, you can view reports inside your WordPress dashboard. You can check how well your website is doing at a glance, without having to leave the dashboard.


And you get reports that are important for your growing your business. It makes it super easy for anyone to find valuable data and get insights for boosting your site’s performance.

4. Helps to Increase Your Website Traffic

Once you’ve got an understanding of how your visitors use your site, you can then use the data to increase your website traffic.

For example, you can find out your best pages and then cover similar topics that your audience likes to get more visitors. Or you can look at the keywords that are ranked high on Google, so you can bring in more organic traffic.


5. Helps You Learn How to Grow Your Email List

As you start to get more visitors, you can then grow your email list and capture leads. And MonsterInsights reports can help in optimizing your website for getting more subscribers.

You can start by looking at your most exited pages and then place an exit-intent popup to collect emails.

exit pages report

Another way MonsterInsights can help is by highlighting pages that have a high bounce rate. To lower the bounce rate, you can offer content upgrades or deals to increase your email signups.

6. Shows You How to Boost Your Sales Conversions

Along with collecting emails, you can even increase your sales conversions.

For example, MonsterInsights lets you see the average scroll depth of your website. You can use this information to place your call to actions (CTAs) at the right place and boost conversions.


And if you have an eCommerce store, then the plugin can provide great insights such as focusing your marketing efforts on top converting sources or promoting products that convert the best.

With that, let’s look at each MonsterInsights report in detail.

Make Informed Decisions with MonsterInsights Reports

MonsterInsights offers multiple reports that are super simple to understand and provide you with insights to grow your website. These reports help you keep up with modern tracking standards. We’ll start with its overview report.

Overview Report

As you install the WordPress Google Analytics plugin, the first report you’ll see is the Overview report. You can access it by going logging into your admin area and from your dashboard, click Insights » Reports.

In the Overview report, you get to see all the important metrics needed for checking a website’s performance. You can see the number of sessions, pageviews, average sessions duration, and bounce rate of your website for the selected date range.


If you scroll down, you’ll find more stats like new vs. returning visitors, device breakdown, your top 10 countries, top 10 referral sources, and top posts/pages.


You can find more information in our ultimate guide to MonsterInsights dashboard reports.

Publishers Report

The next report you’ll see is the Publishers report and it’s available for users who have a MonsterInsights Pro plan. The report gives you insights into how visitors use your website.

For instance, you can view your top landing pages and how much traffic they generate, what’s their average duration and bounce rate. The report provides insights into the content topics your audience likes.


Further down, you’ll see more important reports like top exit pages, top outbound links, and top affiliate links.

Using the information from these reports, you can form partnerships, find out opportunities for getting backlinks, and increase your revenue by promoting your best affiliates.


And if you offer downloadable content on your website, then MonsterInsights automatically tracks their performance, which isn’t possible in Google Analytics by default.

It provides a report that shows your top download links. Using the data, you can get insights about the type of content that gets the most downloads, so you can create similar content in the future.

Top Download Link Clicks

If you scroll down, you’ll find more information in the Publishers report. You can see demographic information of your audiences like their age and gender. You can also view their top interests and the average scroll depth of your site.

For more information, check out our guide to Google Analytics for Publishers.

Search Console Report

Do you want to know how people find your website on search engines? Through MonsterInsights, you can view your Google Search Console reports in your WordPress dashboard.

The report shows the top 50 Google Search Terms your site is ranking on. For each keyword, you can see the number of clicks, impressions, CTR, and average position.


The data from the report is highly valuable as it helps you target search terms that generate organic traffic. It also lets you narrow down content ideas, so you can create posts covering similar keywords.

Learn more by reading How to See the Google Analytics Keywords for Your Website.

Forms Report

Another feature offered by MonsterInsights is that it lets you track all kinds of forms on your WordPress website in Google Analytics.

Using its Forms Addon, you can track views, submissions, and conversions of your forms. And the best part, it supports other form plugins like WPForms, Gravity Forms, Formidable Forms, and more.


For more on forms tracking, read How to Use Google Analytics to Track Form Submissions in WordPress.

Ecommerce Report

If you have an online store, then MonsterInsights helps you track its performance without having to do any additional setup.

MonsterInsights eCommerce addon lets you add Google Analytics eCommerce tracking to your WooCommerce, LifterLMS, MemberPress, and Easy Digital Downloads store.

The report offers insights about your site’s conversion rate, transactions, revenue, and average order value. That’s not all, you can also find out your best-performing products, their total order, percentage of sales, and total revenue.


You can even look at your top conversion sources and optimize your marketing campaigns for visitors from those websites. That way you can maximize your revenue.

Other metrics the report tracks for you is total add to carts, total removed from cart, time to purchase, and sessions to purchase.

Dimensions Report

Through the MonsterInsights Dimensions addon, you can set up advanced WordPress visitor tracking. The addon lets you set up custom dimensions, which Google Analytics doesn’t automatically track.

You can and see the performance of things that matter to your business, such as the performance of authors on your site, find the most popular post types, categories, tags, best publication time, and popular focus keywords.

Dimensions Report

For more details, you can check out our beginner’s guide to custom dimensions in Google Analytics.

Real-Time Report

With the real-time report, MonsterInsights shows you the number of active users at a given moment on your website.

The report is useful if you have a campaign going on and want to see how many people are visiting your website as a result of that campaign.


If you want to learn more, then go through our article on how to find and use real-time reports in Google Analytics.

MonsterInsights vs. Other WordPress Analytics Plugins

By now, we hope you know how useful MonsterInsights is for your website. And how detailed and easy its reports are for finding insights for your business.

But how does it compare to other Google Analytics WordPress plugins? Here are a few things MonsterInsights excels at:

1. More Tracking Options

When it comes to tracking data, MonsterInsights offers more features and lets you set up advanced tracking.

For instance, if you compare MonsterInsights with most other Google Analytics plugins, you’ll see that with MonsterInsights, you can track your eCommerce store, forms, configure custom dimensions, and more.

2. Dual Tracking with Universal Analytics and Google Analytics 4

MonsterInsights is the only plugin you’ll find that can connect to both Universal Analytics and Google Analytics 4 at the same time with our Dual Tracking feature.

Keep your historical data in Universal Analytics, while also being set up and ready for Google Analytics 4.

3. Dedicated Customer Support

In terms of customer support, you get dedicated support from MonsterInsights if you run into any trouble. You also get detailed documentation consisting of over 200 articles to help you succeed with MonsterInsights.

This differentiates MosnterInsights from other plugins, which don’t have a proper channel for resolving customer queries and you’d have to rely on forums to get answers.

4. Easy to Use and Lightweight Plugin

If you’re looking for a plugin that’s easy to use and lightweight, then MonsterInsights performs far better than the rest.

Take the case of Jetpack and MonsterInsights. Jetpack is bloated, requires additional steps to set up Google Analytics, and doesn’t offer the additional tracking options as MonsterInsights.

5. Helps You Make Decisions

After doing an extensive MonsterInsights review, another area that comes out on top is its reporting features. As we explained earlier, the plugin provides data that matters the most for your business.

Most plugins offer basic reports that offer information that’s not enough to make decisions. For example, if you compare MonsterInsights with Google Site Kit (Google’s own WordPress plugin), you’ll see a lot of differences in reporting.

Google Site Kit offers very basic reports that are good for a quick summary of your website, but that’s it.

6. GDPR Compliant

Ever since the EU launched GDPR (General Data Protection Regulation), you’d need the consent of users to track and use their information. Because of GDPR, many plugins don’t work in regions with strict data protection laws.

However, MonsterInsights is available in every part of the world. Not only that but it’s the best WordPress GDPR plugin and offers an EU Compliance addon through which you can make your website GDPR compliant.

MonsterInsights Reviews

With over 2,000 5-star ratings, MonsterInsights has some great reviews from our users. Here are just a couple of those reviews:

Great Easy to use and simple!
This plugin is simple, easy to use and a great way to get a quick look at analytics.
– ncasares

Does what it promises.
I would recommend this plugin. It works efficiently and does what it says it will do. And it does it very well. My thanks to the developers.
– mistyblue17

Totally fantastic.
This Google Analytics plugin is a must-have for any new and fresh WordPress install. It provides easy to view analytics right on the spot. Best part of all, its easy to setup.
– tyrannon

Final Words: Is MonsterInsights Worth It?

MonsterInsights is the best Google Analytics WordPress plugin out there. You get more features, tracking options, and user-friendliness than any other WordPress analytics plugin. This makes MonsterInsights totally worth it.

And that’s it!

We hope you liked our article on is MonsterInsights worth it. You can also go through our guide on MonsterInsights vs. Google Analytics, what’s the real difference. You can also take a look at our guide on adding Google Analytics to WordPress without a plugin.

And don’t forget to follow us on Twitter, Facebook and YouTube for more helpful Google Analytics tips.

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