MonsterInsights Features and Addons

MonsterInsights is the best Google Analytics Plugin for WordPress. Here are the features that makes MonsterInsights the most powerful and user-friendly WordPress analytics plugin in the market.

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Analytics Tracking

Universal Analytics & GA4

Setup universal website tracking and Google Analytics 4 across devices and campaigns with just a few clicks (without any code).

eCommerce Tracking

1-click Google Analytics Enhanced Ecommerce tracking for WooCommerce, Easy Digital Downloads, LifterLMS, and MemberPress.

EU Compliance

Make Google Analytics compliant with GDPR, CCPA (US), PECR (UK), PIPEDA (Canada), and other privacy regulations automatically.

Outbound Link Tracking

Automatically track every outbound link clicks to see exactly what sites you're sending users to. This helps you unlock new partnership opportunities.

Affiliate Link Tracking

Our affiliate link tracking makes it easy for bloggers and affiliate marketers to accurately track their affiliate links with Google Analytics.

Enhanced Link Attribution

Enhanced link attribution allows you to learn which call to action button or link on your landing pages are getting the most clicks.

File Download Tracking

Enable event tracking for file downloads, so you can see which files are getting the most downloads, from which pages, countries, etc.

Scroll Tracking

Easily enable scroll-depth tracking with 1-click to see exactly where your users lose interest in your content, so you optimize it for maximum engagement / time on site.

Forms Tracking

Our Forms tracking addon automatically tracks all your WordPress lead forms, contact forms, and registration forms to show you important conversion data.

Google AMP Tracking

Allows you to properly setup Google Analytics tracking for Google AMP to ensure proper attribution when users switch between AMP and non-AMP parts of your website.

UserID Tracking

View the browsing sessions of logged in users to unlock valuable insights on how your members and customers are moving around your website.

Logged-In User Tracking

Easily differentiate logged-in users from not logged in users allowing for precise analysis. You can even exclude certain roles from skewing analytics like admins.

Author Tracking

Allows you to identify which authors on your site are the most popular, an invaluable tool, especially for multi-author publishers and bloggers.

Post Type Tracking

See stats on which custom post types (content types) get the most visitors on your website.

SEO Score Tracking

See stats for your AIOSEO or Yoast SEO Score and see how it impacts your traffic.

Published Time Tracking

Optimize the traffic you receive by understanding when your users are engaging the most with your content.

Category Tracking

See stats for your WordPress categories to find out which sections of your sites are the most popular.

Tag Tracking

Determine which topics are the most engaging to for your website visitors.

Focus Keyword Tracking

For users of AIOSEO or YoastSEO, MonsterInsights can help you segment traffic by focus keyword.

Telephone & Email Link Tracking

MonsterInsights automatically detects telephone (tel:) and email (mailto:) links to help you track conversions from inbound communication channels.

Media Tracking

MonsterInsights automatically tracks YouTube, Vimeo, and HTML 5 video events, so you can measure who watches your videos, and for how long.

Hash URL Tracking

If you have a one-page WordPress theme or single landing page, our Hash URL tracking provides built-in analytics support for each action.

Custom Events Tracking

MonsterInsights allow you to setup custom events tracking without writing any JavaScript. Simply use our link attributes, and that's it.

Custom Reports

Analytics Overview Report

See the most important Google Analytics data in an easy to understand report, right inside your WordPress dashboard (Save 5 minutes each day).

Customizable Dashboard Widget

Our dashboard widget allows you to have quick access to your most important stats at the moment you login to your WordPress dashboard.

Page Insights in Admin Bar

Quickly view analytics for each individual page and post from the Insights menu in WordPress admin bar while browsing your website.

Email Summaries

Get weekly analytics summaries containing the most important metrics delivered to your (or your client's) email inboxes so you can stay on top of how your site is doing.

Real Time Report

Get real-time stats right inside WordPress to see who is online, what are they doing, where are they coming from, and whole lot more.

eCommerce Report

See all your important store metrics in one place such as total revenue, conversion rate, average order value, top products, top conversion sources, and more.

Publisher Report

See exactly which content gets the most visit, which affiliate links are performing the best, what new partnership opportunities you should pursue, and more.

Audience Demographic Report

Understand your visitors in a whole new way with detailed insights like their country, interests, device preference, browser, age, gender, and a whole lot more.

Popular Posts

Promote your most precious content using Gutenberg Blocks, Widgets or Shortcodes using your Google Analytics traffic data.

Behavior Report

See how people find your website, which keywords did they search for, who referred them, what did they click on your site, and more.

Custom Dimensions Report

Helps you dig deeper by showing you useful stats like most popular authors, best publication times, popular categories, tags, Yoast focus keywords, SEO score, etc.

Search Console Report

Shows you exactly how well your website is ranking in Google, so you can further optimize your SEO to grow your organic traffic.

Forms Report

Shows you conversion stats for various contact forms and lead forms on your website, so you can improve the conversions to grow your business.

Content Report

Shows you stats on exactly which content gets the most visits, so you can stop guessing and start creating content that gets more traffic and conversion.

Site Speed Report

Our Site Speed report helps you improve your user experience and Google ranking by identifying easy ways to increase the speed of your site.

Individual Post & Page Report

View individual post and page stats like pageviews, bounce rate, time on page, and entrance/exit numbers directly in the WordPress post list tables.

Customizable Date Ranges

MonsterInsights Pro gives you the ability to run each of our reports in standard last 7 and 30 day views as well as any custom date range you desire.

PDF Exports

Take your reports with you or forward them easily to clients or colleagues with our custom PDF Exports feature. Perfect for agencies, our PDF exports can be customized with a custom logo.

Access Control for Custom Reports

Restrict access to MonsterInsights reports based on user role. This is great for businesses with multiple employees, large publishers, and eCommerce websites.

Headline Analyzer

Write irresistible SEO-friendly headlines that drive traffic, social media shares, and rank better in search results directly in the Gutenberg editor.

Contextual Insights

Get actionable tips based on your actual visitor data on how to get more traffic, increase engagement and many others with our contextual education feature.

eCommerce User Journeys

Easily see which pages, and for how long, each customer visited before making a purchase in your store. Works with WooCommerce, Easy Digital Downloads, MemberPress, Restrict Content Pro, GiveWP, and LifterLMS.

Integrations

WooCommerce

Complete Enhanced Ecommerce tracking for WooCommerce in a single click (no coding). You also get a convenient WooCommerce report dashboard.

Easy Digital Downloads

Complete Enhanced Ecommerce tracking for Easy Digital Downloads plugin (1-click). You can view all important stats in our report dashboard.

All WordPress Form Plugins

Enable form tracking for popular WordPress form plugins including ones in page builders like Elementor, Divi, Beaver Builder, etc without requiring any code.

WPForms

Advanced form tracking for WPForms with support for AMP, AJAX Forms, and custom reports. We also store UTM data with entries for easy filtering, smart tags, etc.

Formidable Forms

One-Click advanced form tracking for Formidable Forms along with custom reports, so you can see your overall form conversions.

Gravity Forms

Custom form tracking for Gravity Forms that shows you accurate stats on how many people view and submit your forms (without any code).

Ninja Forms

By default, Ninja Forms isn't compatible with Google Analytics because of their Javascript. MonsterInsights makes Ninja Forms tracking easy (1 click setup).

Contact Form 7

Our native Contact Form 7 integration helps you get full Google Analytics forms tracking without any code or settings needed.

Shortlinks by Pretty Links

Pretty Links is one of the most popular affiliate link plugins. MonsterInsights automatically detects and tracks all Pretty Links clicks inside Google Analytics.

MemberPress

Full enhanced eCommerce tracking for MemberPress, WordPress membership plugin, so you can see important eCommerce metrics with 1 click.

LifterLMS

Full enhanced eCommerce tracking for LifterLMS, WordPress LMS plugin, so you can see important eCommerce metrics with 1 click.

ThirstyAffiliates

MonsterInsights can automatically detect if you’re using ThirstyAffiliates and automatically tracks all your affiliate links, no matter what link prefix you’re using.

Google Optimize

MonsterInsights Google Optimize integration helps you design and implement A/B split tests on your site without any code at all.

Facebook Instant Articles

By default, Facebook Instant Articles doesn’t play nicely with Google Analytics. MonsterInsights solves that, so you can easily gather audience insights.

CookieBot

CookieBot offers a cookie consent solution for GDPR and ePrivacy Directive (ePR) compliance. MonsterInsights offers 1-click integration with CookieBot.

Cookie Notice by dFactory

Cookie Notice plugin helps you comply with the EU cookie law / GDPR regulations. MonsterInsights offer 1-click integration with Cookie Notice plugin by dFactory.

Custom Privacy Regulation Solutions

MonsterInsights is compatible with all Google Analytics native opt-out solutions and APIs to help you with regulation compliance.

GiveWP

MonsterInsights offers complete Enhanced eCommerce for GiveWP in a single click (no coding). You also get to see important stats in our dashboard report.

Restrict Content Pro

Get complete Enhanced eCommerce tracking for Restrict Content Pro with MonsterInsights and see important stats with a single click.

MonsterInsights is the Easiest and Most Powerful Analytics Plugin For WordPress

  • No-Code Installation
    No need to hire a developer to setup powerful analytics.
  • Guided Setup
    Our Setup Wizard guides you through every step.
  • Automatic Tracking
    It just works. Enable additional features with a single click.
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