Would you like to set up Google Analytics eCommerce tracking for your online store?
By setting up Google Analytics for a WordPress eCommerce website, you can view user behavior like the number of purchases and revenue your online store generates, product views and product performance stats, and much more valuable eCommerce data.
In this article, we’ll show you how to set up Google Analytics eCommerce tracking in WordPress easily and quickly, without using Google Tag Manager!
What is Google Analytics eCommerce Tracking?
Google Analytics eCommerce tracking is a feature in Google Analytics that gives you access to a lot of data about what your visitors are doing in your online store. Google Analytics 4 can track many ecommerce metrics, such as overall revenue, number of purchases, average order value, add to cart events, and more.
Let’s take a look at a few benefits of tracking eCommerce events in Google Analytics:
- Track the pageviews and performance of your products.
- Track your sales and revenue.
- Optimize your conversion funnel to boost sales.
- Get important Key Performance Indicators (KPIs) that are vital to your business like average order value, eCommerce conversion rate, cart-to-view rate, and more.
- Make data-driven decisions to generate more sales and revenue from your eCommerce store’s website traffic.
Tutorial: Google Analytics eCommerce Tracking in WordPress
Before we get to the steps, to follow this tutorial, you’ll need MonsterInsights.
MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to easily connect your WordPress site with Google Analytics by installing the tracking code with a couple simple clicks, so you can view all the data that matters most right in your WordPress dashboard.
Plus, with the click of a button, you can set up sophisticated tracking functionality such as event tracking, eCommerce tracking, form tracking, custom dimension tracking, outbound link tracking, real-time reports, and more.
You’ll also need the MonsterInsights eCommerce addon on your site. To access the addon, you must have the Pro license plan.
Without MonsterInsights, you’ll either need a developer or Google Tag Manager (or both) to set up eCommerce tracking in Google Analytics 4.
Now, are you ready to learn how to enable eCommerce tracking in Google Analytics and your WordPress WooCommerce, Easy Digital Downloads, GiveWP, MemberPress, LifterLMS, or Restrict Content Pro eCommerce site?
Just follow these steps and you’ll be tracking sales from your WordPress eCommerce store using Google Analytics in no time.
Step 1: Install MonsterInsights WordPress Plugin
If you haven’t installed MonsterInsights yet, you’ll need to install it and authenticate it with your Google Analytics account.
To start, download the ZIP files from your account area under the Downloads tab.
Next, upload the plugin to your WordPress website. You can do that by going to Plugins » Add New » Upload Plugins in your WordPress admin and clicking the Install Now button.
After that, click the Activate Plugin button.
Now, you’ll need to connect Google Analytics to your WordPress website. Using MonsterInsights, it’s a walk in the park. Just follow the steps in its setup wizard and the plugin will add Google Analytics to your site without the need to edit code.
For help getting started, you can read our step-by-step guide on how to properly set up Google Analytics and MonsterInsights.
Step 2: Install the eCommerce Addon
Then, go to Insights » Addons and click Install under the MonsterInsights eCommerce addon.
That’s it! You have eCommerce tracking all set up and ready to go. MonsterInsights will automatically detect the eCommerce platform you’re using, like WooCommerce, on the eCommerce settings page.
Where To See Google Analytics eCommerce Reports
Once you’ve completed the setup, MonsterInsights will gather your eCommerce site’s data and provide you with highly comprehensive reports about your eCommerce analytics.
Best of all, you can see your most important eCommerce metrics right inside your WordPress site dashboard.
To view your eCommerce stats, you’ll need to visit Insights » Reports from your dashboard and then click the eCommerce tab. Now you can your eCommerce store’s sales data.
You can see your store’s total transactions, conversion rate, revenue, and average order value. You can also see your top-selling products.
As you scroll down the page, you’ll see your store’s top referral conversion sources. These are traffic sources that send customers to your website.
Finally, you’ll be able to see more transaction data, like total products added and removed from shopping carts, percentage of new customers, and percentage of abandoned checkouts.
If you want to see more detail, you can click the View Report button at the end of the products and conversion sources reports. Clicking on the button will take you to your Google Analytics 4 property, where you can explore your reports.
More Google Analytics 4 eCommerce Reports
To view your eCommerce overview report in Google Analytics 4, navigate to Monetization » Overview. Here you can see your revenue trend by day, purchases by day, purchases by item name, purchases by item list, and more.
To view Google Analytics eCommerce sales (purchases) and revenue data organized by channel, navigate to Acquisition » Traffic acquisition:
Then, scroll to the right in the table to find Conversions and Total Revenue. Click the All Events drop-down arrow under Conversions and select purchase:
Now, the table is showing total purchases and revenue by traffic channel.
Now, let’s look at some FAQs about Google Analytics eCommerce tracking.
Google Analytics Ecommerce Tracking FAQ
Here are some questions that are commonly asked by users about eCommerce analytics tracking in Google Analytics.
1. Why Do You Need eCommerce Tracking?
eCommerce tracking helps you find out the performance of your product pages and your entire online store. It tracks your sales and revenue, along with other metrics like your most popular products.
Through eCommerce tracking, you can optimize your store to maximize sales and use the data to make better decisions.
2. Is there Enhanced Ecommerce in Google Analytics 4?
No. Google Analytics 4 includes all reports and metrics by default. There are no extra enhanced eCommerce tracking Google Analytics reports (like the shopping behavior report, product list report, or sales performance report you were used to in Universal Analytics, for example) to turn on for eCommerce tracking.
3. Why doesn’t Google Analytics 4 include all the same eCommerce reports as Universal Analytics?
Instead of including all of the conversion reports you could find in Universal Analytics (such as funnels), Google Analytics 4 includes a much more powerful report builder, where you can build your own custom reports and custom funnels.
4. Does MonsterInsights set up eCommerce tracking for the whole checkout process?
Yes! Once you set up tracking, you’ll be able to build a report that tracks shoppers across your checkout funnel. To learn how to build that report, check out How to Track Shopping Cart Abandonment with Google Analytics.
5. Can I track my eCommerce marketing campaigns with MonsterInsights?
Yes! To learn about marketing campaign tracking, check out How to Set Up Marketing Campaign Tracking in Google Analytics (In 2 Easy Steps).
You now know how to set up eCommerce tracking in Google Analytics and can easily track the performance of your eCommerce business.
Thanks to MonsterInsights, you don’t need to perform any manual configuration, as you would need to in Google Tag Manager. The plugin takes care of everything and automatically tracks your eCommerce store’s sales and revenue.
We hope you liked our guide on how to set up Google Analytics eCommerce tracking in WordPress. If you’re looking to track sales and revenue from your store, you can read our guide on WooCommerce conversion tracking.