Do you want to add popup windows to your website to increase visitor engagement and grow your business? Are you looking for the best WordPress popup plugin to build email lists and promote special offers and sales?
Choosing the right popup builder is crucial for making well-designed popups, which can convert your users into subscribers, customers, and loyal fans.
In this article, we’ll compare and review the best WordPress popup plugins you can use to create popup windows and forms.
How to Choose the Best WordPress Popup Plugin
Popups can maximize your website conversions by displaying offers to your visitors at the optimal time. You can learn more about how successful businesses use popups by reading these case studies on popup users.
In the past, popups had a reputation for being annoying and intrusive. If your popups look unattractive and appear at inappropriate times, they can detract from the user experience on your website.
That’s why you need the best WordPress popup plugin to create engaging popups.
To start, you should consider these points while selecting the best popup plugin:
- The plugin should offer multiple popup templates.
- Look for a drag and drop builder to easily customize the design with no code.
- Check out campaign types the plugin lets you create.
- Find out how popups are triggered and if the triggers suit your needs.
- Make sure the plugin connects to your email service to automate email marketing.
Now that you have some idea what to look for in a great popup tool, here’s our complete list of top popup plugins reviewed below.
Our Top Reviewed WordPress Popup Plugins
- OptinMonster – #1 Best WordPress popup plugin used on 1,000,000+ sites
- HubSpot – Best popup plugin and CRM used by 200,000+ WordPress sites
- Bloom – Best native popup plugin for WordPress
- Thrive Leads – A perfect Bloom alternative plugin
- OptiMonk – Popup builder software used by 40,000+ websites
- Popup Maker – Free WordPress popup plugin used by 700,000+ sites
- Popup Builder – WordPress popup builder plugin used by 200,000+ sites
- Elementor Pro – WordPress page builder and popup plugin
- Icegram – Free WordPress popup plugin used by 40,000+ sites
1. OptinMonster
OptinMonster is the most powerful popup plugin in the market. It is a SaaS (software as a service) platform that you can easily integrate with WordPress, WooCommerce, Shopify, or any website platform. It also offers integrations with all the most popular email marketing services.
Using OptinMonster, you can easily create visually stunning popups and use them to collect emails, promote your product sales, and more.
It allows you to create many different types of campaigns, including lightbox popups, fullscreen welcome mats, slide-in scroll boxes, floating bars, and more. You can also add countdown timers to any campaign to create a sense of urgency. Use one of the dozens of professionally designed templates, or start from scratch and create your own design with their drag and drop builder.
OptinMonster has smart popup triggers like scroll-trigger, InactivitySensor, Timed Display Control, 2-Step Yes / No Email Optins, etc. to display popups in the appropriate time. Above all, its signature Exit-Intent technology lets you show a targeted campaign at the exact moment your visitors are about to leave. This way, you can convert abandoning visitors into subscribers.
It also has powerful features like geo-location targeting, device-based targeting, page-level targeting, etc. to let you create targeted popup campaigns. Trusted by more than 1 million WordPress websites, OptinMonster is the best WordPress popup plugin you can buy.
Pricing: Starting from $9 / month for Basic plan.
Get started with OptinMonster today!
2. HubSpot WordPress Plugin
With the HubSpot WordPress plugin, you can easily build lead generation popups that connect directly to the free HubSpot customer relationship manager (CRM) platform.
To design your popups, you use HubSpot’s visual, drag and drop builder. In addition to customizing the design, you can also customize all of the form fields that appear in your popup.
HubSpot provides a decent selection of different popup types, such as modal popups, slide-ins, drop-down banners, and more.
To control who sees your popups, you can use page-level targeting and other targeting rules such as a visitor’s device or behavior. You can also choose from different triggers including time on page, scroll depth, and exit intent.
After people submit your popup, HubSpot generates a custom thank you message and/or a follow-up email. If you need to track your popups’ conversion rates, you’ll find analytics data built right in.
Pricing: Free.
Get started with the HubSpot WordPress plugin today!
3. Bloom
Created by Elegant Themes, Bloom is one of the most widely used popup plugins in the market.
One of Bloom’s strengths are the more than 100 amazing templates they offer to create email opt-in forms on your WordPress site.
You can choose from 6 different display types including popups, fly-ins, and inline opt-in forms. There’s also an option to lock your content behind an opt-in form.
It lets you trigger popups using a timed delay, after readers reach the bottom of the post, after commenting, after purchasing, and after inactivity. However, it lacks some of the more advanced triggers like exit-intent, floating bars, geo-location targeting, etc.
You get access to Bloom only by purchasing one of the Elegant Themes membership plans. So if you’ve already bought their membership, then you can use Bloom without extra payment.
Pricing: $89 / year for Yearly Access Plan.
4. Thrive Leads
Thrive Leads is a WordPress popup and list building tool by Thrive Themes. It is also a powerful solution with tons of advanced features.
Similar to OptinMonster, it includes advanced opt-in types like 2-Step Yes / No opt-ins, content locking, screen filler overlay, sticky ribbon, and more. However, it has limited targeting and trigger options.
It supports timed popup display, scroll trigger, exit-intent, and WordPress category and tag targeting. Thrive Leads doesn’t include some powerful targeting and triggering options, like geo-location targeting and user inactivity, however.
Thrive Leads offers A/B testing to help you test conversions and choose the best opt-in form. You can also find stats and reports that show the performance of your popups.
Pricing: $97 / year
Get started with Thrive Leads today!
5. OptiMonk
OptiMonk is yet another SaaS platform for creating popups on your website. It works well with WordPress as well as Shopify, BigCommerce, Magento, and other platforms.
OptiMonk lets you create opt-in forms for various purposes like capturing email subscribers, reducing cart abandonment, promoting special offers, collecting feedback, and more.
It includes smart features to show the right message to the right people at the right moment. It allows you to check visitor background, and use page-level targeting and time-based targeting for better results.
Using OptiMonk, you can use triggers like timed display, scroll and click monitoring, and exit-intent detection. However, it lacks cool features like URL parameter targeting, WordPress category and tag targeting, and more.
Pricing: Free or $29 / month for the Essential plan, or start for free.
Get started with OptiMonk today!
6. Popup Maker
Popup Maker is the best free WordPress popup plugin available. The plugin is actively installed on more than 700,000 websites. Plus, it has received 4.9 out of 5 average ratings from its users on WordPress.org.
The plugin lets you create opt-in popups, slide-ins, modal forms, and also the EU cookie notices. You can set popup triggers on timed delay and click-based triggers on the navigation to menu items, buttons, sidebars, etc.
It lacks many advanced targeting and trigger options as offered in OptinMonster and other plugins above. However, you can get an exit-intent feature by purchasing their paid extension plugin.
It supports all the major WordPress form plugins like WPForms, and email newsletter tools like MailChimp and AWeber.
Pricing: Free.
Get started with Popup Maker today!
7. Popup Builder
Popup Builder is yet another WordPress popup plugin available for free. It has over 200,000 active installs and 4.8 out 5 stars average rating on WordPress.org.
The plugin helps you to create and manage appealing promotion modal popups on your WordPress website. You can show offers, discounts, and other kinds of promotional content and increase your conversion rate.
The plugin lets you choose a popup display location and a theme from many options available. You can set popup triggers on page scrolling, on click, on mouse hover, etc. with this free plugin.
If you want to use its advanced features, then you’ll need to buy the premium version.
Pricing: Free.
Get started with Popup Builder today!
8. Elementor Pro
Elementor Pro is one of the widely used drag and drop page builder plugins for WordPress. You can use it for building stunning landing pages on your website.
The plugin now includes a powerful popup builder tool as well. If you’re already using Elementor Pro on your website, then you can get popups without paying extra money.
Using Elementor Popup Builder, you can create different types of popups including email subscriptions, login forms, promotions and sale banners, welcome mat, etc. You can use different styles like a fly-in, full screen, help bar, bottom bar, slide in, and more.
There’re 100+ stylish popup templates available to let you make popups quickly. You can also use 100+ Elementor content widgets and create unlimited popups for your website.
Pricing: $99 / year
Get started with Elementor Pro Popup Builder today!
9. Icegram
Last but not least, Icegram is an easy to use popup form plugin for WordPress. It allows you to make beautiful opt-ins and calls to action (CTAs) on your website and convert visitors to subscribers and customers.
Using Icegram, you can use mainly 4 types of popup styles: lightbox popups, header and footer action bars, toast notifications, and slide in messengers.
Icegram has several options to display the popups on specific pages, categories, or posts.
This plugin does allow you to connect your popup forms with email newsletter tools like Constant Contact, AWeber, and GetResponse, in order to grow your email list.
Pricing: Free.
Get started with Icegram today!
Which Is the Best WordPress Popup Plugin?
After reviewing the most popular popup plugins available, we believe that OptinMonster is the best popup tool you can use.
It includes advanced triggers and targeting options like Exit-Intent® technology, mobile triggers, geo-site targeting, etc. And, it offers a user-friendly and straightforward drag and drop interface for creating opt-ins and other forms.
If you want to find out how OptinMonster tops the list, read our detailed OptinMonster review.
We hope this article helped you to find the best WordPress popup plugin for your website. You may also want to see our handpicked list of best WordPress plugins to grow your site faster.
And don’t forget to follow us on Twitter, Facebook and YouTube for more helpful Google Analytics tips.
Thank you for this list of popup plugins for WordPress. For the reader interested in the topic, my company has recently released Nelio Popups, a new free plugin to create popups in WordPress. You can find it in the WordPress.org plugin directory.
Great list, You should also check WidgetCrafter is a totaly free pop up builder that you can use everywhere.
i was using useconversion before, it’s fine. i will try these products.
wonder what i can get for free?
Hey David – we’d suggest starting with HubSpot if you want a free popup plugin.