Do you have different downloadable content on your website? And do you want to know how much money you’re making? Or perhaps you’d like to know which digital file performs the best?
You can get answers to all these questions by simply setting tracking of your Easy Digital Downloads store in Google Analytics.
It allows you to get detailed data about your customers, your store’s performance, and how you can optimize your website for more conversions.
In this article, we’ll show you how to set up Google Analytics on Easy Digital Downloads. And an easy way of doing that is to add enhanced eCommerce tracking.
Let’s get straight to it…
What is Enhanced eCommerce Tracking
In Google Analytics, Enhanced eCommerce tracking unveils all the information you need to optimize your digital store to boost sales and revenue.
It gives you more in-depth insights into your customers’ shopping behavior than the standard Google Analytics eCommerce tracking provides, including:
- More metrics to analyze: You get in-depth insights into product page views, cart initiation, abandonment, completed transactions, etc.
- Coupon codes: You can track popular coupon codes on your shop and see what works and what doesn’t.
- Affiliate tracking: You can easily determine who brings in paying customers to your store, and compare the revenue, transaction, and average order amount for each affiliate.
- Upsell and Cross-sell: You can analyze which product lists appeared to users, and which generated clicks, and conversions.
- Category tracking: For large shops, you can evaluate your sales data based on product categories and brand properties.
With that, are you ready to configure Easy Digital Downloads in Google Analytics?
If you’re not interested in watching the video, then go through our write tutorial.
How to Add Enhanced eCommerce Tracking for Easy Digital Downloads
When it comes to setting up Google Analytics on Easy Digital Downloads, it can be tricky, especially for beginners. That’s because it involves modifying your Google Analytics tracking code, which requires coding experience.
And if you’re not a developer then this could lead a lot of errors, which could mess up your Easy Digital Downloads tracking.
That’s why we recommend using MonsterInsights, the best Google Analytics plugin for WordPress. Using MonsterInsights, you can easily set up Enhanced eCommerce tracking and get all that valuable data without having to edit any code.
To get started, just follow these steps:
Step 1: Install MonsterInsights on Your Website
The first step is to install the MonsterInsights plugin on your WordPress website.
The process is pretty simple. Just download the plugin from your Account area and upload it on your site. After activating it, authenticate your license key and the plugin is ready to use.
And the best thing about MonsterInsights is that you can set up Google Analytics on your WordPress website without changing any code. Simply follow the setup wizard and you’ll be able to track your site’s performance in no time.
Step 2: Install MonsterInsights eCommerce Addon
Once MonsterInsights is set up and you’ve configured Google Analytics on your site, the second step is to activate the eCommerce addon.
Do note that you’ll need MonsterInsights Pro or higher plan to access the addon.
You can find the addon by going to your WordPress dashboard and then go to Insights » Addons. Now navigate to eCommerce and click Install. You’ll then have to activate the plugin.
Step 3: Enable Enhanced eCommerce Tracking in Google Analytics
The next step is to enable Enhanced eCommerce in Google Analytics.
You can do that by logging in to Google Analytics and select the website where you sell digital products with Easy Digital Downloads.
Next, click Admin in the left taskbar.
Then click Ecommerce Settings under the column on the right.
Next, click sliders under Status and Enable Related Products, to turn it from off to on. Then click the Next Step button.
Now click the slider under Enhanced Ecommerce Settings, to turn it from off to on and then, click the Submit button.
Step 4: Enable Enhanced eCommerce in MonsterInsights
The last step is to enable Enhanced eCommerce in MonsterInsights as well.
So, log into your WordPress website and then go to Insights » Settings. Then click on the eCommerce tab and select the checkbox near Use Enhanced eCommerce.
MonsterInsights will automatically pick your Easy Digital Downloads store and start tracking its performance.
View Easy Digital Downloads Analytics Reports
After you’ve set up Easy Digital Downloads on Google Analytics, you must be wondering, how can you view its performance reports?
With MonsterInsights, you get to view all the data from your eCommerce store inside your WordPress dashboard.
You can view the report by going to Insights » Reports » eCommerce. Right of the bat, you can get an overview of your store’s performance. For instance, you can see its conversion rate, number of transactions, the revenue you made, and the average order value for the selected date range.
And if you scroll down, you can see which digital file is generating the most sales on your website. For each product, you can get details about the quantity sold, their total contribution to sales, and total revenue.
You can use this data to identify your best products and list similar items on your site to make more money.
The next report you’ll see will be of your Top Conversion Sources. This report tells you where your customers are coming from.
You can exactly find out your top traffic sources that send most converting visitors. This data is helpful in creating targeted marketing messages and also forming partnerships with your top sources.
Other reports you can view for Easy Digital Downloads analytics include Total Add to Carts and Total Removed from Cart.
You can also see how much time it takes for a visitor to purchase and the sessions it takes them to purchase.
You’ve successfully added Enhanced eCommerce tracking to your Easy Digital Downloads store. And you can easily view its performance in your WordPress dashboard.
We hope you liked our article on how to set up Google Analytics on Easy Digital Downloads. You can also take a look at our beginner’s guide to Google Analytics for WordPress.